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India has 500 million gamers. Advertisers are still figuring out how to reach them

India's gaming numbers are hard to ignore: roughly 517 million gamers, or nearly one in five of the global player base. This is a market that grew 43.9% in a single year to reach $2.79 billion in 2024, with PwC projecting revenue climbing to $3.96 billion by 2029.And yet India generates just 1.1% of...

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