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India’s cricket 'superfans' rewriting sports marketing rules, says Google

The era of three-hour sports fandom in India is passé. After the stadium lights go out, digital innings for the Indian sports fan kicks in. From binge-watching locker-room banter on YouTube to tracking deep-dive player stats, a new breed of round-the-clock "superfans" is forcing brands to rewrite t...

Matin Libre
Matin Libre

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