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Business . China . 2 months ago

Pop Mart's Labubu keeps on heavy lifting

Pop Mart's Labubu keeps on heavy lifting

Collectible toy giant Pop Mart has deepened its partnership-driven growth strategy through a new Twinkle Twinkle collaboration with McDonald's China. Since launching on May 20, the campaign has drawn long queues, social media buzz and growing resale prices, with some co-branded toys reportedly tradi...

El Tiempo
El Tiempo

www.eltiempo.com




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