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Business . China . 2 months ago

Nation's brands eye spotlight at World Cup

Nation's brands eye spotlight at World Cup

The 2026 FIFA World Cup, which is scheduled to take place from June 12 to July 20, is emerging as a major global marketing stage for Chinese brands seeking to expand overseas, as fragmented viewing habits and digital advertising tools reshape how companies participate in top-tier sports events.The t...

El Tiempo
El Tiempo

www.eltiempo.com




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